Example data

See why returns happen, not just how many.

These are the charts from the Return OS console. Hover, switch the legend, open the table, export. Everything on this page is example data from a fictional clothing store, not from a real shop.

Return rate by month

Example data

Units returned divided by units sold, per calendar month.

Loading chart…

Where the money went

Example data

Value of closed requests, by outcome. Exchanges and Shop now keep the money in the store.

Closed requests16.3M EGPValue of the items returnedExchanged: 8.2M EGP (⁦50%⁩)Exchanged8.2M EGP · ⁦50%⁩The money stays in the storeShop now: 1.4M EGP (⁦9%⁩)Shop now1.4M EGP · ⁦9%⁩Credit spent on other productsGift card: 2.1M EGP (⁦13%⁩)Gift card2.1M EGP · ⁦13%⁩Cash refund: 4.6M EGP (⁦28%⁩)Cash refund4.6M EGP · ⁦28%⁩

Closed requests 16.3M EGP · Value of the items returned

  • Exchanged8.2M EGP · 50%
    The money stays in the store
  • Shop now1.4M EGP · 9%
    Credit spent on other products
  • Gift card2.1M EGP · 13%
  • Cash refund4.6M EGP · 28%

Return rate by size

Example data

Four products that run small or large and one that fits true. The rate climbs at the edge of the size range: that is a fit problem, not bad luck.

Return rate by size: units returned divided by units sold, per product.
ProductXSSMLXLXXL
Relaxed Sweater54.3%32%31.6%24.1%24.7%17.9%
Classic Cardigan66.1%42.5%28.1%22.7%12.9%20.4%
Oversized Tee53.3%38.2%32.2%21.8%17.4%12.1%
Cropped Shirt Dress45%38.6%32.7%21.9%17.1%12%
Cropped Blouse10.3%11.8%10.4%7.6%13.7%10.1%

Returns by governorate

Example data

A tile map: one square per governorate, no map tiles loaded from outside.

Alexandria: 2376 · 17.1% ALX 2.4k Aswan: 344 · 18.4% ASN 344 Asyut: 602 · 15.8% AST 602 Red Sea: 236 · 18.2% BA 236 Beheira: 955 · 17.9% BH 955 Beni Suef: 518 · 16% BNS 518 Cairo: 5143 · 17% C 5.1k Dakahlia: 1253 · 16.1% DK 1.3k Damietta: 410 · 17.6% DT 410 Fayoum: 507 · 16.1% FYM 507 Gharbia: 1053 · 16.9% GH 1.1k Giza: 3753 · 17.4% GZ 3.8k Ismailia: 415 · 18.7% IS 415 South Sinai: 120 · 18.9% JS 120 Kafr El Sheikh: 537 · 17.4% KFS 537 Luxor: 264 · 18.6% LX 264 Minya: 647 · 17.3% MN 647 Menoufia: 957 · 18% MNF 957 Matrouh: 130 · 16.3% MT 130 Port Said: 380 · 16.1% PTS 380 Qalyubia: 1255 · 16.2% QH 1.3k Qena: 364 · 16.5% QN 364 Sohag: 618 · 15.4% SHG 618 Sharqia: 1374 · 18% SHR 1.4k North Sinai: 88 · 20.2% SIN 88 Suez: 402 · 17.2% SUZ 402 New Valley: 72 · 17% WAD 72
View as table
Returned units by governorate. Each square is one governorate, placed roughly where it sits on the map.
GovernorateReturned unitsReturn rate
Cairo514317%
Giza375317.4%
Alexandria237617.1%
Sharqia137418%
Qalyubia125516.2%
Dakahlia125316.1%
Gharbia105316.9%
Menoufia95718%
Beheira95517.9%
Minya64717.3%
Sohag61815.4%
Asyut60215.8%
Kafr El Sheikh53717.4%
Beni Suef51816%
Fayoum50716.1%
Ismailia41518.7%
Damietta41017.6%
Suez40217.2%
Port Said38016.1%
Qena36416.5%
Aswan34418.4%
Luxor26418.6%
Red Sea23618.2%
Matrouh13016.3%
South Sinai12018.9%
North Sinai8820.2%
New Valley7217%

The product card

Click a product anywhere in the console to open its card: return rate against the store average, sizes and reasons.

Relaxed Sweater

Base SKU KNT-SWT-REL · Price 1050 EGP

Example data
Return rate29.3%12.2 pts above store average 17.1%
Sold / Returned1520 / 446Example product from the synthetic training store.

Returned share by size

  • XS 54%
  • S 32%
  • M 32%
  • L 24%
  • XL 25%
  • XXL 18%

Why they come back

  • Too large 58%
  • Arrived damaged 9%
  • Other 9%
  • Changed my mind 8%

In the console

A product card open in the console, training store.
The analytics overview in the console.

How the example data is made: a fixed-seed simulator builds a fictional store with 120 products, 130,000 order lines and 20,000 return requests over 12 months. The same seed always gives the same numbers.

Tell us about your store.

Early access is by request. We read every message and reply by email.

Request early access